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Vietnam Lotteria Co Ltd in Consumer Foodservice (Vietnam)

Vietnam Lotteria Co Ltd Company Report. Focus on Consumer Foodservice in Vietnam

  • May 2017
  • 2 pages
  • ID: 2016423
In this report:
Angel-in-us Coffee is positioned at the high end of sales, with high unit prices and elegant outlets that are targeted at affluent young and working professionals; however, the brand faced stiff competition from both domestic and international specialist coffee shops, and it had yet to find the right strategy to increase its value share.
In March 2015, Vietnam Lotteria Co successfully established a strategic alliance with the leading low cost carrier Vietjet to expand its services through airlines.

Summary

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Vietnam Lotteria Co aims to lead fast food in Vietnam (VN). In order to accomplish this goal, the company has quickly increased the number of its outlets across the area. In the meantime, the company also pays very high attention to social activities to show its concerns and responsibilities concerning Vietnamese society to rise its reputation among clients.

Euromonitor International Local Company Profile are a incisive compilation of information decrypting the strategic plan adopted by a company. Find main contact details, company backgrounds and competitors' strategies with the help of this set of company portraits.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Category.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Consumer Foodservice market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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