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UK newspapers: How three leading newspapers are fighting declining sales

  • January 2014
  • 27 pages
  • MarketLine
Report ID: 2017324

Summary

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Introduction

Online news sources pose a severe threat to traditional newspapers, which are seeing declining circulation and ad revenues. Paywalls, low price printed newspapers, and the embrace of digital with easy international expansion are three strategies for fighting back considered in this report.

Features and benefits

* This Case Study offers data on newspaper circulation and analyzes trends.
* With this report, you will discover the strategy that three leading UK newspapers are using to deal with the opportunity and threat of online news.

Highlights

Newspapers are a very old medium, and are now under threat from online news sources. Television news from the mid-20th century onwards did not have a straightforward simple impact on print, despite being a substitute product available almost free to the viewer. Online is a more severe threat.
The Times has placed most of its online content behind a paywall. This led to a lower online readership compared to its free-to-view competitors, but as its online subscriber numbers grow, they should support subscription revenues.
Avoiding paywalls, Guardian Media Group has instead expanded into potentially lucrative international markets with websites focused on US and Australian readers. The Independent launched a successful low-price paper, the i, having identified a gap in the printed newspaper market.

Your key questions answered

* What is happening to circulations of printed newspapers in the UK?
* How have leading national daily newspapers responded to the threat of online news sources?
* Is there still a fture for printed newspapers in the UK market?

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