1. Market Research
  2. > ICT
  3. > Software Market Trends
Mobile Messaging : The next-generation global social networks

Mobile Messaging : The next-generation global social networks

  • February 2014
  • 151 pages
  • ID: 2026765

Summary

Table of Contents

Mobile Messaging : The next-generation global social networks

In-depth analysis of companies, strategies and markets

Smartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps.

Hundreds of millions are downloading the apps – from KakaoTalk, Line, WeChat, WhatsApp and others – to access free chat messaging, voice and video communications, mobile entertainment and commerce.

This presents a huge opportunity to create international digital businesses. And a major threat to Facebook and Twitter.

The companies behind the apps have global ambitions

• Line, from Japan, is targeting half a billion users this year

• WeChat is spending $200 million per year on international marketing to become China’s first worldwide tech brand

• US leader WhatsApp processes 50 billion messages per day

• South Korea’s KakaoTalk is installed on 93% of the country’s smartphones

Comprehensive analysis of the fast-moving mobile messaging market

• Understand the mobile messaging business and the leading companies

• How they are creating next-generation mobile social networks

• Their global battle to reach every one of 5.6 billion smartphones worldwide by 2019

• Competing business models, major markets and strategies for international expansion

• The impact on mobile games, entertainment content and online-to-offline (O2O) commerce

• Opportunities for mobile brand marketing

• Facebook’s and Twitter’s strategies to fight the threat posed by messaging apps

In-depth company profiles and SWOT analysis of the major messaging providers
• KakaoTalk – South Korea
• Kik Messenger – Canada
• Laiwang – China
• Line – Japan
• Nimbuzz – India
• Tango – USA
• Viber – Cyprus
• WeChat – China
• WhatsApp – USA

Company profiles cover
• Overview of the messaging app and its innovative features
• Funding and business model
• Revenues
• Company timeline
• Major markets, user numbers and growth
• Partnerships and third-party services
• Advertising services

More essential data
• 131 charts, graphs and tables
• Key information on international markets
• Overview of 24 start-up messaging companies
• 151 pages

Who is this report for?

Game changers – the innovators who are transforming social media, mobile communications, media, advertising and technology.

Investors and analysts following major messaging and mobile companies, social networks and media organisations, and technology news, strategy and market developments.

Social media, mobile, advertising and media professionals, to stay current with the fast-moving and complex mobile messaging market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Digital Landscape: Inflammatory Bowel Disease

Digital Landscape: Inflammatory Bowel Disease

  • $ 6000
  • Industry report
  • September 2018
  • by GlobalData

Digital Landscape: Inflammatory Bowel DiseaseSummary"Digital Landscape: Inflammatory Bowel Disease (IBD)", analyzes digital activities undertaken by pharma industry in support of disease-modifying therapies ...

Digital Landscape: Breast Cancer

Digital Landscape: Breast Cancer

  • $ 6000
  • Industry report
  • September 2018
  • by GlobalData

Digital Landscape: Breast CancerSummary"Digital Landscape: Breast Cancer", analyzes digital activities undertaken by pharma in support of therapies for Breast Cancer.- The report includes digital activities ...

Digital Landscape: Ankylosing Spondylitis

Digital Landscape: Ankylosing Spondylitis

  • $ 6000
  • Industry report
  • September 2018
  • by GlobalData

Digital Landscape: Ankylosing SpondylitisSummary"Digital Landscape: Ankylosing Spondylitis (AS)", analyzes digital activities undertaken by pharma industry in support of therapies for active Ankylosing ...

Digital Landscape: Asthma $ 6000 October 2018

Global Biosensors Industry $ 5600 August 2018


ref:plp2014

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on