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Hypermarkets and Mass Merchandisers: Strategies to Remain Relevant

  • February 2014
  • 34 pages
  • Euromonitor International
Report ID: 2029117

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Hypermarkets and mass merchandisers face increasing challenges from internet retailers and smaller store formats with a competitive offer and greater expansion prospects, such as convenience stores, discounters and variety stores. This report analyses the performance of big-box retailers against competing channels and shows where they retain expansion prospects, mostly in emerging markets. It also covers innovations taken by key operators to offset these challenges and remain relevant formats.

Euromonitor International's Hypermarkets and Mass Merchandisers: Strategies to Remain Relevant global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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