1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Tariff Trend SnapShot No. 26 : French Mobile Trends

  • January 2014
  • 27 pages
  • Tariff Consultancy
Report ID: 2038644


The TCL Tariff Trend SnapShot No. 26 'French Mobile Trends' - provides an update on the changes in pricing & the impact on subscriber numbers, ARPU and revenues since the launch of the 4th French MNO Free Mobile in January 2012.

The SnapShot shows how Free Mobile has grown from a standing start to take 11 per cent of the French Mobile market by subscribers in less than 2 years with over 7.4 million users reported as of Q3-13. Free provides two simple low cost offers – a Euro 19.99 per month plan (including 3GB mobile data & unlimited calls & SMS) and a Euro 2 per month plan (including 50MB mobile data & 2 hours of calls a day & unlimited SMS).

Although all established French MNOs have lost market share the number of subscribers has increased by 9 per cent with all 3 MNOs increasing their customer base. The MNOs have retaliated to the launch of Free Mobile by introducing their own low cost sub-brands – such as Orange’s sosh sub-brand – and have both increased bundles and lowering their pricing.

Initially only Bouygues Telecom matched the Euro 19.99 per month tariff of Free Mobile but by 2013 all three MNOs had matched the Free price offer. Since 2012 the average package pricing from the 3 competing French MNOs had declined by 36 per cent but now has increased bundles of Mobile Data, SMS and call packages – with pricing declining from almost Euro 22 per month to Euro 14 per month.

As a result the French mobile market is now one of the most competitive in Europe. In December 2013 Free Mobile launched a 4G service with a 20GB Mobile Data allowance included with the two monthly plans at no extra cost and prompted Bouygues, SFR and sosh to follow the same price strategy.

The other MNOs have also sought to launch premium price plans based on convergence and mobile subsidy but still have had to reduce pricing to remain competitive. The result has been to reduce average blended ARPU levels by up to Euro 6.5 per month, an average decline of 17.4 per cent since the launch of Free Mobile.

And French regulator ARCEP has reported a decline in French mobile revenues by 13 per cent over the year to the end of June 2013. Orange Group has seen its stock price fall by 24 per cent since the launch of Free Mobile. By contrast Free Mobile’s parent company Iliad Group’s stock price has risen by 64 per cent over the same period.

From the experience of the disruptive Free Mobile price strategy, French MNOs faced the challenge of competing against the Free Mobile discounted offer with no frills sub-brand and offer higher value converged services. When faced with a disruptive new entrant MNOs have to upsell additional services in order to compensate for the loss in revenues.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Consumer smartphone analytics 2016: applications and services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"Operators should design mobile plans that encourage user engagement and data generation." A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software ...

Connected Consumer Survey 2016: mobile churn and customer satisfaction in developed Asia–Pacific

  • $ 4999
  • Industry report
  • June 2017
  • by Analysys Mason

"High levels of competition in emerging Asia–Pacific seem to have become normalised, and customers simply expect their next plan to offer better value." This report focuses on aspects of Analysys Mason's ...

Consumer smartphone analytics: device capabilities and usage

  • $ 4999
  • Industry report
  • May 2017
  • by Analysys Mason

"Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic." A deeper understanding of how users engage with their smartphones can help ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.