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Market Focus: Trends and Developments in the Fragrances Sector in Germany

  • February 2014
  • 38 pages
  • GlobalData
Report ID: 2051353

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Product Synopsis

This report provides a concise overview of the Fragrances market in Germany. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Germany Fragrances sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The Fragrance market in Germany will witness steady growth in volume and value during the forecast period. Men and women in Germany are choosing Fragrances that target specific gender needs. This positive consumer behavior is prompting Fragrance manufacturers to focus on further product innovation, allocating additional budget towards RandD (research and development) to create products for consumers who seek high value-added Fragrances.

What are the key drivers behind recent market changes?
A product's success in the market will largely be determined by consumers' New Gender Behaviors. Consumers are trading up to exclusive and indulgent Fragrances to achieve a 'feel good' sensation, even if only temporary.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Fragrances sector. This allows for the rapid identification of key growth opportunities across major Fragrance categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Fragrances sector.

Key growth categories are highlighted by analyzing the market dynamics of major Fragrances categories.

Market shares are provided for the leading brands and private labels across Fragrances categories.

An overview of packaging trends in German Fragrances sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

German consumers seek products that offer solutions to their desire and prefer to use products that can be tailored to their individual needs and wants.

German consumers with higher disposable income want quality products that offer a different experience. However, consumers are moving towards more exclusive niche Fragrances with changing lifestyles.

Packaging plays a significant role in attracting customers and adding to the luxury aspect of Fragrance brands. Glass is the preferred packaging material for Fragrances due to its visual properties and ability to transform into aesthetic designs.

Consumer preference to wear premium branded Fragrances limits the penetration of private label Fragrances in Germany.

Key Highlights

With male grooming on the rise, the Male Fragrance market is recording growth. Men's needs are transitioning from generic scents to more exclusive and niche offerings.

The Fragrance market is highly influenced by celebrity endorsements, with products that indulge consumers' desires for glamour and exclusivity being in demand.

The premium Fragrances market will continue to grow buoyed by gradual economic recovery in Germany, causing renewed consumer confidence.

Increased demand for Fragrances with natural ingredients and environmentally friendly claims have led to the launch of niche products.

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