1. Market Research
  2. > Internet Business Market Trends

Understanding and Mitigating Business Risk of Social Media in the Workplace

  • March 2014
  • 12 pages
  • Frost & Sullivan
Report ID: 2057055


Table of Contents

This SPIE will explain the threats to information security posed by social media in business environments, followed by best practices to minimize risk.

Understanding and Mitigating Business Risk of Social Media in the


The nature of cyber threats is continually adapting to changing technology trends. Social media in particular is a trend that provides significant benefits for businesses. Social networking Web sites and applications offer a notable opportunity to target a new and far-reaching customer base with dynamic and engaging content. As a result, businesses are increasingly leveraging social media for marketing and other external communications. Threat actors, taking advantage of social media’s popularity, are adapting accordingly.

External social business efforts are infiltrating enterprise information technology through social business software (also known as social collaboration and enterprise social software), such as Yammer and Jive. Internal social networks (ISNs) are quickly becoming essential to optimizing business operations; and companies that fail to strategically deploy these technologies will operate at a competitive disadvantage.

Clearly, social media offers benefits of collaboration and communication that businesses cannot afford to ignore. However, social media presents some challenges if left unregulated. For example, access to social networking sites can raise productivity concerns by contributing to employee distractions. Also, access to social media in the office, as well as the instant communication abilities offered by ISNs, raises regulatory compliance and data leakage concerns.

Productivity loss and compliance are valid concerns, but businesses must also be aware of the threats to data integrity and confidentiality introduced by social media. Social media is invading employees’ lives, as well as corporate networks, at a rapid pace. Threat actors have taken notice and are utilizing social media in both targeted and mass cyber attack campaigns. As a result, concerns about social media risk are growing. The 2013 Global Information Security Workforce Study conducted by Frost & Sullivan and (ISC)² revealed that of respondents, percent rated social media as a top or high concern. Unfortunately, the risk from social media usage is also underestimated by a significant percentage of IT organizations. The study showed that as much as percent of IT organizations rated social media as a low concern, a non-concern, or simply didn’t know.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Social Media Analytics Market by Application, Component, Analytics Type, Deployment, Organization Size, Industry Vertical And Region - Global forecast to 2022

  • $ 7150
  • Industry report
  • August 2017
  • by MarketsandMarkets

Increased focus on the market and competitive intelligence is expected to propel the social media analytics market growth The global social media analytics market size is expected to grow from USD 2.71 ...

China Online Video Market Forecast, 2017-2021

  • $ 5280
  • Industry report
  • June 2017
  • by IDC

This IDC Market Forecast provides a segmentation of the online video market in China and evaluates the fast-changing market. It reviews the development history of the China online video market, assesses ...

Global Social Media Analytics Market 2017-2021

  • $ 3500
  • Industry report
  • June 2017
  • by Infiniti Research Limited

About Social Media Analytics The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, o ...

Social Media In Pharma

March 2017 $ 5000


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.