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Contact Lenses in Italy

  • July 2016
  • 24 pages
  • Euromonitor International
Report ID: 207835

Summary

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In Italy, around 6% of the population wear contact lenses. Although the overall number of contact lens wearers has remained relatively stable over the last few years, the incidence of myopia has been increasing over the last 10 years, especially among younger consumers. In particular, this consumer segment demands fast and convenient solutions to eye health problems, which in turn serves as the key driver of the rising demand for daily disposable lenses, a category of products that are often con...

Euromonitor International’s Contact Lenses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Conventional Lenses, Daily Disposable Lenses (DD), Frequent Replacement Lenses (FRP).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Contact Lenses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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