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Digestive Remedies in Bulgaria

  • September 2016
  • 26 pages
  • Euromonitor International
Report ID: 207889

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Innovation and aggressive marketing are the two most powerful factors shaping demand in this relatively mature category. Strong multinational players are under pressure to constantly innovate and look for differentiation in order to sustain consumers’ loyalty and interest. Television is the preferred marketing channel, as it reaches the greatest audience. Although there is a growing trend towards a healthier diet and lifestyle, the majority of the population continues to stick to unhealthy eatin...

Euromonitor International’s Digestive Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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