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Writing Instruments in France

Writing Instruments: In-depth Industry Report in France

  • July 2018
  • 15 pages
  • ID: 208539
In this report:
Personal accessories is expected to grow slowly in value terms at constant 2018 prices over the forecast period as it is a mature market in France.
Writing instruments is expected to record a value CAGR of ##% at constant 2018 prices over the forecast period, with sales set to reach EUR## million in 2023

Summary

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The start of the school year in September sees nearly half of sales of the entire writing instruments category. Accordingly, most product innovations and promotions in the mass market take place at the end of summer to coincide with this. These product innovations often relate to practicality and design, and aim at complying with school requirements, often favouring impulse buying among children who are the principal influencers in the category. In contrast, the high end of the category is not as seaso...

Euromonitor International's Writing Instrumentsin France report provides a thorough outline of the market magnitude and design at a national level. It offers the recent retail sales data (2013-2017), permitting you to recognize the sectors generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2022 illustrate how the industry should change.

Product analysis:

Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Writing Instruments market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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