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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery and Cereals Food Market

  • May 2014
  • 58 pages
  • GlobalData
Report ID: 2132089

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Summary
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
• The Better Value for Money mega-trend: Value seeking consumers are the primary driver of the Brazilian Bakery & Cereals market.
• Brazil’s rapidly shifting population profile is leading to demand for products meeting age-specific needs, with Older Consumers and Mid-Lifers preferring whole cereals rather than refined or processed alternatives.
• Brazil’s growing number of working women is driving demand for on-the-go products as snacks and meal replacements.
• With internet penetration rising quickly in Brazil, marketers should have a robust online and social media strategy in place.

Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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• Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for Brazil and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and Brazilian-specific product innovation targeting key consumer needs.

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Bakery & Cereals consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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