1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

The Role of WASPs in Enterprise Communication - South Africa

  • June 2014
  • 89 pages
  • Frost & Sullivan
Report ID: 2169130


Table of Contents

Will WASPs Survive the Advent of Smartphones and Mobile Apps?

This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.

Executive Summary

-While there are indications of over-the-top (OTT) applications such as Whatsapp and Facebook messaging cannibalising person-to-person (P2P) text messaging revenues, the impact on application-to-person (A2P) messaging is expected to be less severe.
-Enterprise demand for wireless application services is being driven by the usage of the services across a growing number of business operations as well as by the growing number of enterprises relying on wireless application services to communicate with customers and their workforce.
-Frost & Sullivan has identified key operations in which enterprises are making extensive use of wireless application services, namely mobile commerce, client engagement, and the remote monitoring of systems in process-driven sectors:
oMobile advertising and mobile payment continue to dominate the application of wireless application services in enterprises in terms of volume.
oWhile enterprises in some of the more customer-centric sectors prefer to integrate services such as SMS into their (customer relationship management) CRM systems in order to automate the engagement, others are accessing services on a separate messaging platform, partly due to security concerns.
-Enterprises in manufacturing, mining, and healthcare are among those that have emerged as key users of wireless application services in their operations:
oHowever, financial services, retail, media, and entertainment sectors are expected to continue to be among the more extensive users of wireless application services, and will still be central in driving the market.
oA number of factors are driving the uptake of services such as SMS and USSD, and key among them are the cost, ease, and enhanced efficiency of communication.
-The South African wireless application service provider (WASP) market has become an important growth opportunity for mobile operators, and is expected to remain so due to enterprises’ growing reliance on mobile communications.
-This has been demonstrated by the growing number of new bearers such as premium USSD and premium IVR, which are supported on the operators’ networks.
-Consequently, greater investment in SMS infrastructure, through capacity upgrades and maintenance, is expected as operators look to meet the growing demand for wireless application services.
-Aggregators play a central role in the wireless application services value chain and are key to the development of the market. They possess both the technical capabilities to connect operators with customers as well as a deeper understanding of market needs and emerging trends:
oPartnerships with aggregators are, therefore, critical for operators to effectively service enterprise customers.
-While aggregators are still driving the development of the WASP market, they are also leveraging the gradual shift towards IP-based messaging. This has seen them build their capabilities in integrating bearers such as SMS into brand and enterprise mobile apps.
-Operators should consider introducing higher payout ratios for premium content for content providers and aggregators as it will further enable the development of the market:
oIn more developed markets such as the United Kingdom (UK), higher payouts of %, compared to % in South Africa, have afforded providers the resources to build their capabilities.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

SMS Firewall Market by SMS Type, SMS Traffic, Messaging Platform And Region - Global Forecast to 2022

  • $ 5650
  • Industry report
  • June 2017
  • by MarketsandMarkets

“Stringent regulations are driving the demand for SMS firewall solutions.” MarketsandMarkets: The SMS firewall market size is expected to grow from USD 1.73 billion in 2017 to USD 2.82 billion by 2021, ...

Lithuania telecoms market report 2017

  • $ 1999
  • Industry report
  • August 2017
  • by Analysys Mason

This country report and accompanying data annex provide a comprehensive overview of Lithuania’s telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses ...

Australia - Digital Media - Apps and Services

  • $ 1590
  • Industry report
  • May 2017
  • by Paul Budde Communication Pty Ltd

The Australian Digital Media Industry Continues its Transformation With the rise of digital platforms, the media industry has had to change and the transformation continues in 2017. In newspaper and book ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.