1. Market Research
  2. > Computer Equipment Market Trends

Cult of the CEO: More than a job title?

  • March 2014
  • 28 pages
  • MarketLine
Report ID: 2188844


Table of Contents

Search Inside


A company's CEO is often seen as the single most important factor driving its performance. The appointment or resignation of the top executive can have a significant effect on everything from staff morale to share price, and the likes of Steve Jobs and Jamie Dimon have become celebrities in their own right. This case study examines how the role of the CEO is changing in the 'age of personality'.

Features and benefits

* Examines the importance of a CEO and what the role entails
* Analyzes how the role is evolving and the increased importance of image in the 'age of personality'
* Explores the issue of executive pay and how it can be justified in relation to employees' pay
* Looks at a number of chosen CEOs, what makes them stand apart from their peers, and how their success can be measured


The role of a CEO has evolved and now goes far beyond being a figurehead or the face of the company. In the 21st Century, their personality and appearance hold almost as much sway as cold, hard financial results. This case study examines how important perception of a CEO is and looks at how they work to cultivate their image.
Executive pay has increasingly drawn the ire of many in recent years as it has continued to rise, sometimes with little in the way of justification from financial results. The disparity between CEO pay and that of the average worker has also been the target of great criticism. This case study looks at CEO pay and whether it can be justified.
This case study analyzes the cases of standout CEOs. The CEOs considered in the report are Steve Jobs, who helped transform Apple, Elon Musk one of his generation's great innovators, Marissa Mayer, who bucks the trend of white, middle-aged male CEOs, and Fred Goodwin, who went from hero to zero following the near collapse of RBS in 2008.

Your key questions answered

* What does the role of CEO entail?
* How important is a CEO to the performance of his/her company?
* What are the average rates of pay for CEOs and can they be justified?
* Who are some of industry's standout leaders and what sets them apart from their peers?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

QLC in the Datacenter

  • $ 25000
  • Industry report
  • May 2017
  • by Forward Insights

With the explosion in data content, the use of data has transitioned from simply recording transactions to using it to make important decisions and gain new insights for competitive advantage. As a result, ...

E-retail in the UK - 2017

  • $ 8600
  • Industry report
  • July 2017
  • by GlobalData

E-retail in the UK - 2017 Summary Online channel is forecast to account for 15.8% of total retail spend in 2017, rising to 18.5% by 2022. Clothing & footwear is driving much of this growth, with online ...

Computer Graphics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 6795
  • Industry report
  • July 2017
  • by Transparency Market Research

Global Computer Graphics Market: Overview This report on the global computer graphics market provides analysis for the period 2014–2024, wherein 2015 is the base year and the period from 2016 to 2024 ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.