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KDDI, AU and UQ Communications: Pioneers of Mobile Music and Flat Data Rates, Analysis Report

  • May 2014
  • 224 pages
  • Eurotechnology Japan
Report ID: 2200959

Summary

Table of Contents

Through a continuous restructuring process, spin-outs, mergers and acquisitions, and through intensive customer focus and focus on Japan’s market alone, KDDI has transformed itself from a former monopoly voice phone operator to one of the world’s most successful and most advanced communications companies.

KDDI is constantly pioneering services and technologies. There are many advanced services which KDDI brings to market several years before competitors DoCoMo and and Vodafone/SoftBank follow, examples are 3.5G high-speed mobile internet, flat-rate data plans, full-song mobile music downloads (Chaku-uta full), GPS and location based services, and many more - which are explained and documented in this report.

The recent success story of Jibun Bank, KDDI’s mobile bank is also described in detail, as well as Jibun-Bank’s strategy and targets.

The present reports outlines the corporate structure of the KDDI group, explains some of the M&A history, and gives a detailed overview of many of the advanced services which have been the platform for KDDI’s success. The report also contains detailed statistics (financial data, market share data) documenting KDDI’s successes. This report is essential reading to understand the structure, development path and future strategy of KDDI and its brands AU, UQ, JibunBank and others.

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