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Deodorants in Germany, Euromonitor International

  • July 2014
  • 30 pages
  • Euromonitor International
Report ID: 2242057

Summary

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In 2013 the trend towards deodorant products with natural ingredients or at least free from parabens and aluminium or alcohol, continues. Consumers try to pay closer attention to what comes directly in contact with sensitive regions of their skin to prevent skin irritations, rashes or risking dermatitis. This trend drives sales in mass and premium deodorants alike, with brands like Biotherm, Dr Hauschka or Lavera seeing continuous growth in this quite competitive market.

Euromonitor International’s Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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