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Fragrances in Germany, Euromonitor International

  • July 2014
  • 30 pages
  • Euromonitor International
Report ID: 2242109

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Innovation is one of the big key success factors for fragrances in Germany in 2013 again, over 2,400 new launches for men and women alike kept focus and consumer attention on the market, driving sales in an otherwise quite mature and saturated environment. Large and costly marketing campaigns featuring high level models and celebrities covering all media channels possible, support the German consumers’ desire to be up-to-date with the latest fragrance ‘fashion’ while still keeping a space on...

Euromonitor International’s Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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