Summary
BIDCO is keeping pace with the fast-growing healthy drinks market by expanding its customer base to working-aged people and teenagers. After relaunching Golden Fry as a healthy cooking oil in 2021 to target consumers worried about obesity and diabetes, BIDCO has launched a fruit juice called joOz Boost + (plus), as immunity boosting food and drink remain in high demand since the COVID-19 crisis.
Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
