Summary
Sales of sets/kits remained negligible in Cameroon during 2014. Hair care kits and baby and child-specific cosmetics remain the only categories in which sets/kits are offered in Cameroon. Hair care kits are mainly expensive premium products reserved for high-income groups and are poorly stocked in outlets. Consumer awareness and marketing activities in this category remain very low.
Euromonitor International’s Sets/Kits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sets/Kits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
SETS/KITS IN CAMEROON
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Trends
Executive Summary
Increased Advertising Targets Growing Urban Population and Maintains Growth
Increased Western Influence Leads To Lifestyle Changes
Domestic Players Gain Footing on the Market
Store-based Retailers Maintain Their Performance in Beauty and Personal Care
A Growing Economy and Population Will Drive Demand During the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 9 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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