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Executive Outlook of the Developments in the Polish Agricultural Tyre Aftermarket

  • July 2014
  • 31 pages
  • Frost & Sullivan
Report ID: 2252519

Summary

Table of Contents

Agricultural Tyre Aftermarket in Poland is Expected to Cross the 500,000-unit mark by 2017

The study aims to understand the aftermarket for agricultural tyres in Poland and its future growth. The study attempts to answer questions, such as: Is there a huge opportunity for agri tyres in Poland? If so, how big is this market? Does the premium or the volume segment make up the major portion of the market? What are the tyre suppliers doing in this market? The aftermarket is one of the biggest. The benefits from direct farming subsidies will further boost the demand for new and advanced agricultural fleet which, in turn, would drive the demand for replacement tyres.

Key Findings
Agriculture Sector in Poland
-Poland is one of the biggest grant beneficiaries in the EU. As of 2013, million of farmers received € billion of direct farming subsidies.
-Central and Western Poland are the most important regions for Polish farmers, although the focus on the eastern part of Poland has been increasing in recent years. Nearly % of tractor sales happen in the central part of Poland.
-More than million agricultural vehicles are in use, of which million are tractors.

Agriculture Tyres Aftermarket in Poland
-Polish agricultural tyre aftermarket is one of the biggest in the EU in terms of volume. About tyres were sold in 2013.
-Agricultural tyres aftermarket is expected to cross units by 2017.
-Small agro bias tyre segment accounts for the major chunk (%) of the market volume.
-Market for radial tyres for agricultural machines increased by about% in 2013.
-Share of radial tyres is expected to increase by another % or %, by 2015.

Competitive Scenario in the Polish Agriculture Tyres Aftermarket
-Premium global brands (e.g., Michelin, Bridgestone) operate directly through the support of dealers and with their own warehouses.
-Non-premium brands (e.g., Mitas, BKT) operate mainly through distributors with a wider reach.
-Successful participants follow a multi-brand strategy to serve all market segments: premium, mid-range and budget.

Research Methodology: Frost & Sullivan’s research services are based on secondary and primary research data.
Secondary Research: Extraction of information from existing research services and project material within the Frost & Sullivan database, to include data and information gathered form technical papers, specialized magazines, seminars and internet research.
Primary Research: More than interviews have been conducted over the phone by senior consultants/industry analysts with original equipment suppliers, regulation authorities and distributors. Primary research has accounted for percent of the total research.

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