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Bottled Water Market in South Africa 2016-2020

  • May 2016
  • 57 pages
  • Infiniti Research Limited
Report ID: 2255146


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Outlook of the bottled water market in South Africa

Technavio’s market research analyst predicts the bottled water market in South Africa to grow rapidly at a CAGR of around 25% by 2020. Rampant water contamination has led to the proliferation of waterborne diseases like jaundice and cholera. Since most bottled water brands meet the standards set by governments and regulatory bodies, consumers prefer consuming bottled water that are microbe-free and purified. This growing preference for bottled water among the populace will result in the substantial growth of this market in South Africa during the forecast period.

South Africa’s water crisis is expected to bolster the demand for bottled water during the estimated period. Also, factors such as the rise in disposable income and growing urbanization are expected to impel the bottled water market in South Africa until the end of 2020.

Product-based segmentation of the bottled water market in South Africa
- Still unflavored
- Still flavored
- Sparkling unflavored
- Sparkling flavored

The still unflavored bottled water segment currently dominates this market and accounts for approximately two-third of the total market share. Factors such as the declining consumption of tap water, widespread water contamination, and growing incidence of water-borne diseases are boosting the demand for still unflavored bottled water during the forecast period. Also, the growing demand for hygienic water coupled with portability and attractiveness of bottled water will improve the sale of still unflavored bottled water until the end of 2020.
Segmentation by distribution channel and analysis of the bottled water market in South Africa
- Retail outlets
- Service stations and convenience stores
- Restaurants
- Wholesalers

In this market research, analysts have estimated the retail outlets segment to dominate this market and to account for more than half of the total market share in 2015. Retail outlets are rapidly gaining popularity owing to the ease of shopping, growing desire for convenience, and availability of a wide array of options.
Competitive landscape and key vendors
The bottled water market in South Africa is subject to rapidly changing consumer demands and preferences. Intense competition and declining profit margins constitute significant risk factors for the vendors in this market. To survive and succeed in the intensely competitive environment, it becomes imperative for these vendors to distinguish their product offerings with a clear and unique value proposition.
Top vendors in the market are -
- aQuellé
- Nestlé
- Coca-Cola

Other prominent vendors in the market include Bené, Karoo Spring Water, and Oryx Aqua.

Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the bottled water market in South Africa?
- What are the key market trends impacting the growth of the bottled water market in South Africa?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the bottled water market in South Africa?
- What are the key outcomes of the five forces analysis of the bottled water market in South Africa?

Technavio also offers customization on reports based on specific client requirement.
Related reports
- Global Bottled Water Market 2015-2019
- Bottled Water Market in APAC 2015-2019
- Global Maple Water Market 2016-2020
- Soft Drinks Market in the US 2015-2019

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