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Brazilian automobile industry - Right strategy for tough times

  • July 2014
  • 24 pages
  • MarketLine
Report ID: 2259509

Summary

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Introduction

105 companies active in the automotive industry have declared their desire to develop business in emerging economies. The major stream of investments will be directed to emerging markets: India, Brazil and China. This case study looks at the expansion of investments in the automobile industry in BRIC countries, especially focusing on Brazil due to a unique strategy of pulling in foreign investors.

Features and benefits

* This case study looks at the Brazilian automobile industry and the reasons behind the rapid growth in this market since 2009.
* Provides insight into the foreign direct investments made in Brazil in recent years.

Highlights

By 2020, car sales in Brazil are expected to double to 6.6 million units per year. As a result, Brazil will become the third largest automotive market in the world, after China and the US

Your key questions answered

* What is the main reason for the rapid growth of the Brazilian automobile industry?
* Which major car manufacturers are investing in Brazil and what are their plans?
* What is the outlook for the Brazilian automotive industry?

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