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New Product Developments in Alcoholic Drinks: Key Themes, Examples and Glimpses of the Future

  • July 2014
  • 41 pages
  • Euromonitor International
Report ID: 2277221

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New product developments are gaining momentum and importance in an era of fierce competition among key alcoholic drinks categories and a rapidly reducing acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success in the brave new world of the alcoholic drinks industry.

Euromonitor International’s New Product Developments in Alcoholic Drinks: Key Themes, Examples and Glimpses of the Future global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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