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Refah Chain Stores Co in Retailing (Iran)

  • March 2016
  • 3 pages
  • Euromonitor International
Report ID: 2316333

Summary

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Refah Chain Stores Co encountered strong competition from key new hypermarkets such as Hyperstar and Shahrvand in recent years and thus lost value share. In order to maintain profitability, Refah plans to expand its outlet numbers as well as its product coverage even in smaller cities. Overhaul of the old and traditional structure of the company is a vital step in order for Refah to survive in the Iranian market. Launching an effective internet retailing arm would be an example of this overhaul...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related Market Segments :

Chain Store

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