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Automated Endoscope Reprocessor Market Trends in Western Europe

  • September 2014
  • 94 pages
  • Frost & Sullivan
Report ID: 2377876

Summary

Table of Contents

Replacement Market Drives Mergers, Acquistions and Partnerhsips

The western European automated endoscope reprocessor market is in mature stage. It is largely a replacement market with fewer new installations due to endoscopy suite expansion. The mergers, acquisitions and partnerships are redefining competitive landscape in western Europe. This research service provides details about revenue forecasts, unit shipments, market share analysis, competitive environment and pricing trends across the country. The changing landscape makes it important to understand the business models of the winners to succeed.

Methodology

Secondary Research
The research team conducted a comprehensive review of secondary information sources, including Frost & Sullivan in-house databases, previous research services, online databases, trade journals, and the Internet.

The team then drew up a research plan on the basis of the research objectives and the resources allotted. The research plan primarily consisted of the following:

Research Instruments
The best research instrument suitable for this project was identified as an open-ended questionnaire, developed separately for different types of target candidates, namely manufacturers, distributors, end users, and industry experts. These instruments were made, checked for clarity and thoroughness, and whether they motivated the candidates to respond. Duplication and overlaps allowed corroboration and cross-checking of data.

Primary Research
Frost & Sullivan obtained primary data directly from industry participants. The analysts' finely honed interviewing skills enabled the team to elicit valuable strategic information from industry participants. Using Frost & Sullivan's uniquely designed research techniques, the analysts were able to obtain information invaluable for identifying trends, threats, and opportunities in the marketplace. Primary research is focused on interviewing key personnel of relevant companies and organizations.

'Bottom-up' Approach
Frost & Sullivan used a 'bottom-up' methodology to assess the market, where each final market measurement represents the sum of many detailed, bottom-rung measurements. Frost & Sullivan calculated market size by interviewing (or analysing annual reports of) industry competitors and deriving each company's revenues, average selling price, and unit volume within each defined market. To calculate total market size, the analyst team first cross-verified all measurements, then added them to derive the final measurement of the total market.

'Bottom-up' versus 'Top-down' Approach
The 'top-down' approach is to ask a few industry participants to estimate the total size of the market, assess its growth rate, and make a forecast. These numbers are then averaged to make a final projection. This methodology is commonly used, but is highly imprecise and can lead to serious problems when used to make strategic decisions. This approach assumes that the average industry participant has a strong perception of market measurements of an entire market segment or industry. Frost & Sullivan has found that this is often not so. It is very rare for a spokesperson to accurately portray the intricacies of his/her own company, let alone gauge the entire market segment or industry. Frost & Sullivan has thus chosen a 'bottom-up' approach to market measurement.

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