1. Market Research
  2. > Wireless Technology Market Trends

Internet of Things—Cisco's Delightful Strategy to Make Manufacturing Cool, Fun and Intuitive

  • September 2014
  • 11 pages
  • Frost & Sullivan
Report ID: 2390319


Table of Contents

Learnings from the Cisco C-Scape Conference

Cisco's strategy in manufacturing over the next 5 years is set to accelarate growth with the use of innovative and out-of-the-box technologies. Key themes such as Application Centric Infrastructure (ACI),Converged Plantwide Ethernet Solution and Cisco's implementation of IoT in the manufacturing space have been discussed. This market insight would elucidate all details of Frost & Sullivan's visit to their conference and the company's value-proposition.

We were invited to Cisco's C-Scape conference this week to learn and discuss their strategy, vision and the direction the company is taking in the IoT market. First of all, it was an extremely well-orchestrated event, like clockwork, with over analysts attending from different industrial and financial markets. Just to talk about the sheer expanse of attendance, Cisco Live had over 25,000 techies and intellectuals and over of online viewership. Thanks to Cisco's industry analyst relations team, each of us had a customized agenda even in a tight schedule. Fortunately, we had time to breathe as well.

Summary of my key findings from the conference:
1. Cisco is a technology company. It makes much more than just switches and routers.
2. Cisco's Internet of things’ (IoT) strategy is unique, with an attempt to build an integrated architecture and application-centric infrastructure platform.
3. John Chambers is an excellent CEO who engages, explains and is very passionate about the company he is leading. However, his planned exit in about years came as a disappointing news to us.
4. Cisco's vision on converged plant network with its partner—Rockwell Automation, harnesses synergistic opportunity in discrete industries.
5. Cisco could and will make manufacturing cool, fun and intuitive for the next generation.
6. Personally, I think Cisco should take more risks in the manufacturing area through acquisitions and smart product development to build upon the momentum already present in the market. At the end of the last quarter of 2013, Cisco carried about $ billion in cash (Sourced from Motley Fool).
7. For a company like Cisco that dominates mature market like routers, they need to look at alternate and differentiated areas of growth for a sustainable future. One of them being manufacturing.

The first day kicked off with John Chamber's keynote. There was an incredible amount of emphasis on IoT and the presentation was perfectly interlaced with customers like Shell and Weather.com to demonstrate how Cisco’s IoT strategy is helping these companies predict and prevent difficult situations. Although, there was not much emphasis on manufacturing, it was pretty evident that Cisco's platform and integrated architecture layout with its partners have been built to support billion dollar blue ocean markets within manufacturing, retail, telecom, services, etc. The biggest opportunity for Cisco is in manufacturing, where there are several ripe sub markets; case in point includes connected factory, connected oilfield, connected mine, and connected supply-chain and so on. Incidentally, this group was started off as 'Connected Industries', which later got named as IoT. At the meet we heard Shell's CIO—Alan Matula who briefed us about the relationship the company enjoys with Cisco and how they need more technology-focused people and not sales-centric people.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Cellular Machine-to-Machine (M2M) Forecast: 2017-22

  • $ 13000
  • Industry report
  • June 2017
  • by Ovum

Introduction Ovum’s Cellular Machine-to-Machine (M2M) Forecast: 2017-22 is an Excel spreadsheet product that provides quantitative information on cellular M2M connections, service provider revenue by ...

Consumer IoT Forecast: 2016-21

  • $ 7500
  • Industry report
  • June 2017
  • by Ovum

Introduction The consumer IoT market is set for tremendous growth over the next five years with unit sales to jump nearly fivefold from 366 million in 2016 to 1.8 billion in 2021. The installed base of ...

China Business IoT Market Forecast, 2016-2021

  • $ 8000
  • Industry report
  • August 2017
  • by IDC

This IDC study provides an update on IDC's China IoT market outlook at a technology and vertical industry level for the period of 2016-2021. It provides forecast on the spend projections from the same ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.