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Sony’s TV spin off: Now or never for the Japanese giant?

  • July 2014
  • 24 pages
  • MarketLine
Report ID: 2399818

Summary

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Introduction

Sony's recent spin-off of its TV business comes as part of a wider restructuring package aimed at revitalizing the conglomerate's ailing consumer electronics operations. This case study examines the causes of Sony's financial woes, the moves it has made to reverse its decline, and its chances of success, particularly in relation to its TV business.

Features and benefits

* This case study examines the causes of Sony's decline in the consumer electronics market.
* This case study looks at the measures Sony has taken to reverse its consumer electronics decline, particularly its poorly performing TV business.
* This case study examines Sony's chances of succeeding in these aims.

Highlights

In March 2014 Sony reported that it had incurred a tenth consecutive year of losses in its TV operations. Over the last decade, it has poured around JPY790bn ($8.1bn) in to this enterprise.
Sony's woes have been compounded by the meteoric rise of its rivals. Taken as a whole, Samsung's revenues were equal to 17% of South Korea's GDP in 2013.

Your key questions answered

* What are the roots of Sony's consumer electronics decline?
* How has Sony resolved to reverse its decline, particularly in its TV business?
* How likely are Sony's reform efforts to succeed?

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