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Health and Wellness in Poland

Health and Wellness in Poland

  • Publish Date:February 2022

  • Number of Pages:95

  • Report ID:2412972

  • Format:PDF

  • Publisher:Euromonitor International

$ 2100

Summary

COVID-19 had a significant impact on sales of HW packaged food and beverages in Poland in 2020 which will continue in 2021. With heightened concerns about contracting COVID-19 consumers looked to purchase products that could boost their immune system, with a focus on immunity-boosting ingredients such as vitamins C, D, and E, ginseng, echinacea and ginger.

Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of contents

Health and Wellness in Poland
Euromonitor International
July 2022

List Of Contents And Tables

HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Company response
Retailing
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Products coming under closer scrutiny due to the outbreak COVID-19
Sugar free grows in both demand and availability in 2021
More consumers become aware of their digestive issues
PROSPECTS AND OPPORTUNITIES
Sugar replacements continue growing, especially within carbonates
Local companies increasingly enter the competitive landscape
Immunity boosting products and concerns over high sugar intake set to drive demand for reduced sugar fruit/vegetable juice
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF juice becomes increasingly popular due to raised health awareness
FF cereal smoothies double as a healthy meal
FF bottled water continues to flourish
PROSPECTS AND OPPORTUNITIES
New product development expected to be informed by COVID-19 crisis, but economic pressure likely to curtail growth
Fortified concentrates grow in a bid to avoid the sugar tax
FF bottled water becomes increasingly in demand
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
The COVID-19 pandemic encourages the demand for NH beverages
Growing offering of fruit and vegetable juice
Work-from-home arrangements benefit NH hot drinks
PROSPECTS AND OPPORTUNITIES
Post pandemic sees increased demand for NH pickled juice
NH beverages with CBD set to grow in 2022 and beyond
Increasing demand for NH hot drinks in the forecast period
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2016-2021
Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 40 Distribution of NH Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages on the rise, but high prices and limited distribution remain a challenge
Organic vegetable teas grow in demand since the outbreak of COVID-19
Organic coffee becomes increasingly popular among more affluent consumers
PROSPECTS AND OPPORTUNITIES
High cost of organic beverages expected to remain a significant obstacle to growth
Organic e-commerce shops continue to boom post pandemic
Demand for organic beverages other than tea and coffee
CATEGORY DATA
Table 43 Sales of Organic Beverages by Category: Value 2016-2021
Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
The health and wellness trend boosts the demand for reduced sugar and reduced fat in 2021
Pricing does not stand in the way of BFY packaged food
Retailers extend their shelf spaces of BFY packaged food products
PROSPECTS AND OPPORTUNITIES
The health and wellness trend continues to have a huge impact post pandemic
Sales should benefit from increased focus on reducing sugar consumption among children
Intensified promotional activity over the forecast period
CATEGORY DATA
Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from meat substitutes continue to grow as consumers become more aware of plant-based diets
Free from packaged food benefits from raised awareness of intolerances and allergies
Some brands now only offer gluten-free products, highlighting its relevance
PROSPECTS AND OPPORTUNITIES
More consumers show interest in free from meat products in 2022 and beyond
The health and wellness trend continues to grow in 2022 and beyond
Private label set to benefit from economic uncertainty
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2016-2021
Table 58 Sales of Free From by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Free From: % Value 2017-2021
Table 60 LBN Brand Shares of Free From: % Value 2018-2021
Table 61 Distribution of Free From by Format: % Value 2016-2021
Table 62 Forecast Sales of Free From by Category: Value 2021-2026
Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
The health and wellness trend continues to benefit FF packaged food in 2021
New product developments in 2021
FF packaged food unaffordable to consumers who need it the most
PROSPECTS AND OPPORTUNITIES
The health and wellness trend continues to benefit FF packaged food in 2022 and beyond
New product developments and plant-based alternatives become more popular
FF dairy set for stable growth
CATEGORY DATA
Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH packaged food becomes more popular due to the health and wellness trend
Superfoods attract interest but high prices limit growth
Sour milk remains a traditional drink in Poland in 2021
PROSPECTS AND OPPORTUNITIES
Consumers appreciate the benefits of NH packaged food
Ongoing economic concerns provide a growth opportunity for private label
New product developments, especially from local producers
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Awareness of organic packaged food grows thanks to the health and wellness trend
Discounters increase their shelf space of organic packaged products
Eco-friendly trend boosts the demand for unpackaged organic cereal in 2021
PROSPECTS AND OPPORTUNITIES
The health and wellness trend continues to stimulate growth
High prices remain the main barrier to growth
EU regulations implemented regarding organic labelling
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

Methodology

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