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Writing Instruments: In-depth Industry Report in Australia

  • July 2017
  • 21 pages
  • ID: 241865
In this report:
TK Maxx has strong potential to take sales away from specialist retailers, with it being the second-ranked apparel and footwear specialist retailer in the UK with a value share of ##% according to Euromonitor International's retailing data for 2017.
Writing instruments is expected to decline at a value CAGR of ##% at constant 2017 prices over the forecast period, which would be a bigger decrease than the one seen over the review period.

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Fashion stationery has redefined writing instruments in Australia (AU), with clients making more frequent purchases particularly from brands including Smiggle, Kikki K and Typo.

The industry demand for fashion stationery has posed a threat to the sales of writing instruments in newsagents, with these retailers moving to stock fashionable stationery brands. For example, Skweek and Urban from Modena have been stocked in hundreds of newsagents since their launch in 2015. Similarly, The Lucky Charm newsagents gro...

Euromonitor International's Writing Instrumentsin Australia report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2021 expose how the segment might evolve.

Product analysis:

Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Writing Instruments market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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