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2014 Energy Drinks in the U.S. by Beverage Marketing Corp.

  • October 2014
  • 211 pages
  • Beverage Marketing
Report ID: 2439987


Table of Contents

This report by Beverage Marketing Corp. ACTION, PACKED.

Get the facts and find out what’s next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues impacting the market. It covers regional markets, quarterly growth, packaging, distribution, advertising and demographics. Now offers quarterly growth data and expanded discussion of small energy drink companies. New for 2014: Advertising expenditure breakouts for 18 media types.

The answers you need

Energy Drinks in the U.S. provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
What are the latest developments in the packaging mix for energy drinks?
Which regions have the strongest energy drink markets?
What percentage of energy drink volume is full- versus low-calorie?
How have energy drink brand rankings changed recently?
What are the growth prospects for the energy drink category?
What is happening in the energy shot and health energy sub-segments?
What market share will slim cans versus 16-ounce (and larger) energy drinks command by 2018?
How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This report features

Energy Drinks in the U.S. offers an in-depth look at the category, companies and brands shaping the energy drink market and the market drivers impacting current and anticipated growth through 2017. It provides perspective on this functional beverage segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. It also provides statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options spurred by health and wellness concerns. Through a combination of discussion backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the energy drink market including:

Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context
Regional perspective on the U.S. energy drink marketplace, highlighting volume and growth pattern variations from region to region
Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage, Rockstar, Coca-Cola (NOS and Full Throttle) (Gatorade), PepsiCo (Amp), National Beverage (Rip It) and others.

Analysis of regular vs. reduced calorie energy drink trends
Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume
A detailed analysis of energy drink packaging, analyzing volume and share by package size
Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type(including internet advertising)
Consumer demographic profiles comparing consumers of key energy drink brands
Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market
Five-year projections for the energy drink market and its packaging mix through 2018
A directory of the leading energy drink and energy shot companies in the U.S.

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