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Social TV (8th edition) : Comprehensive Analysis of the Social TV Market

  • November 2014
  • 229 pages
  • Futurescape
Report ID: 2510953

Summary

Table of Contents

Discover the new Social TV landscape

How new entrants are challenging Twitter and Facebook, ramping up competition and transforming the Social TV market.

Futurescape’s Social TV report is a comprehensive survey of the Social TV sector, published twice-yearly since 2010. It provides the full context for understanding Social TV:
• The battle for Social TV dominance between Twitter, Facebook and their new rivals
• Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
• Broadcasters, producers and pay-TV operators – executing Social TV strategies to drive audience tune-in and engagement to boost ratings
• Innovation in Social TV formats and integrating social with TV programming
• The dynamic relationship between TV sports and social media
• How advertisers are embracing new opportunities to incorporate social into TV ad campaigns

Report details: 229 pages of analysis, with 100 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as Beamly, ConnecTV, Shazam and Viggle.

Who is this report for?

• Television, advertising, telecoms, technology and social media professionals, to stay current with the fast-moving and complex Social TV market.
• Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.

Futurescape is at the forefront of Social TV analysis

“Futurescape's Social TV report is great, it allows us to understand how TV is today and how it will be in the near future.”
Enrique Martin, EVP Global Product Development Director, Havas Media

Futurescape published the first edition of its Social TV strategy report in July 2010
Buyers include international blue-chip companies in broadcasting, advertising and TV technology, such as BSkyB, Discovery Communications, TF1, MTV, Havas, Kantar Media, Irdeto, NDS, Philips, Sharp and Samsung.
The most comprehensive report on this dynamic and highly competitive market.

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