1. Market Research
  2. > IT Services
  3. > Solution Integration Market Trends

Analysis of the North American Mobile Sales Force Automation (SFA) Market

  • November 2014
  • 73 pages
  • Frost & Sullivan
Report ID: 2515987

Summary

Table of Contents

The Rise of Mobilized Prepackaged SFA/CRM Solutions

The North American mobile sales force automation (SFA) market continues to evolve in capabilities, positioning, and participants. These solutions extend SFA, and often other customer relationship management (CRM) capabilities to a sales representative's smartphone or tablet, adding real value to customer engagement opportunities and improving employee productivity and effectiveness. Growth is driven by sales representatives wanting similar mobile benefits that they personally enjoy, powerful mobile device capabilities, and sales and marketing executives in search of competitive differentiation and bigger sales. Analysis is based on vendor interviews, channels, end-customers, and secondary research. Metrics include user, revenue, pricing and distribution channel forecasts, in addition to market-opportunity sizing.

Key Findings
-Mobilized sales force automation (SFA) solutions constitute a growth market enabling approximately million North American workers to access sales-related data, processes and analytics on their mobile devices (typically a smartphone or tablet) during 2013. This represented $ billion in prepackaged software revenues and is expected to grow to $billion by 2018, with a CAGR of percent.
-This is an industry ripe for acquisitions, with a limited set of smaller, younger mobile-centric SFA software developers helping to drive customer expectations by offering ease of use, quick implementation, and capabilities optimized for use on mobile devices. Two other major industry participants, the traditional desktop customer relationship management (CRM) and enterprise resource planning (ERP) providers, have incorporated mobile access into their sales software solutions and have the resources to add real value, but tend to lag on building their mobility expertise and are wrestling with which desktop SFA/CRM capabilities to make available on smartphones and tablets.
-This is a still-developing product line, with innovators such as SAP® AG introducing predictive analytics and insights to help sales representatives assemble proposals that have a higher probability of being won. They are also increasing the ability of mobilized SFA/CRM solutions to integrate with a variety of relevant groupware and other business applications, adding further value to the selling process.
-Major revenue leaders include Salesforce.com, SAP AG, Oracle, and Microsoft—vendors that have mobilized all or portions of a previously desktop-only CRM software suite and are now marketing mobile access to their large embedded customer bases. Vendors that have taken a mobile-first approach, such as Interchange Solutions, are also represented in the top ten of North American industry participants.
-Mobility has transitioned from being an elective SFA component to now being an absolute customer requirement. As a result, traditional CRM vendors have wisely decided to discontinue charging an additional fee for mobile access and now offer this capability as a free feature.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Western Europe CRM Applications Forecast, 2017-2021

  • $ 3960
  • Industry report
  • August 2017
  • by IDC

This IDC study analyzes and sizes the Western European CRM applications market for 2014-2016 and includes a forecast for 2017-2021. IDC segments the CRM applications market by functional segment (fou ...

The 2018-2023 World Outlook for Customer Relationship Management (CRM) Software

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for customer relationship management (CRM) software across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry ...

CRM Applications Markets in China

  • $ 4000
  • Industry report
  • April 2017
  • by Asia Market Information & Development Company

China’s demand for CRM Applications has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.