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Quarterly Beverage Tracker - Second Quarter 2014 - Hungary

  • August 2014
  • 30 pages
  • GlobalData
Report ID: 2534255

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Summary

The Quarterly Beverage Tracker Hungary report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Hungarian beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

- Consumer price sensitivity continues to drive them away from juice and nectars towards cheaper categories
- Coca-Cola's Powerade brand continued to go from strength to strength in the sports drinks category, benefiting from the company's sponsorship of both the Sochi Winter Olympics and FIFA World Cup
- The shift from iced/rtd tea drinks towards more interesting flavored waters returned in Q2-14, and appears to be unstoppable without significant innovation
- Cider continued to show rapid expansion in Q2-14, thanks to a combination of new product launches and horizontal expansion

Synopsis

- This report offers a comprehensive and detailed analysis of the beverage market in Hungary, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:
- Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
- All forecasts included supporting text on quarterly performance and forecast assumptions
- More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
- Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

Reasons To Buy

Designed for clients who want to understand the latest trends in the Hungary beverage industry and want more detail and analysis on this data. Canadean's Hungary Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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ref:plp2014

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