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Portugal Quarterly Beverage Tracker Report Q4 2013

  • February 2014
  • 31 pages
  • GlobalData
Report ID: 2534515

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Summary

Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Portugal beverage market

Key Findings

Why was the report written?

In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?

According to the latest available INE (National Statistics Institute) figures, Portugal's GDP fell by 1.0% in Q3- 13 (-3.5% in the previous year). The Consumer Price Index saw a growth rate of 0.2% at the end of Q4-13 (2.1% the previous year).

What are the key drivers behind recent market changes?
With unemployment at 15.6% in Q3-13 (15.8% the previous year), spending power continues to weaken though at a slower rate than 2012.

What makes this report unique and essential to read?

Designed for clients who want to understand the latest trends in the Portugal beverage industry and want more detail and analysis on this data. Canadean's Portugal Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Synopsis

Readers are provided with a Summary
snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest2014 forecasts

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and latest 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

This quarters special focus is on Functional and Flavored Waters

Reasons To Buy

Companies halted product introductions in Q4-13 and focused on the update of packaging designs (juice, nectars), advertising campaigns (beer, spirits) or pack upsizing (Luso, Sagres multipacks) allowing for value purchases.

Q4-13 witnessed improved economic confidence among consumers, but this has not yet filtered into incomes.

With the increasing cost of raw juice material, producers tend to support nectars instead. Consumers do not tend to differentiate between juice and nectars.

Key Highlights

Poor results during Q4-12 have enabled growth in some soft drinks categories during Q4-13. The VAT rise which has been applied since January 2012 has led to many low income consumers cutting back on consumption. These low income consumers have not been recovered yet, but the trend towards cutting back on consumption witnessed a significant slowdown during Q4-13.

Private Label products have, however, performed better in the growing packaged water and nectars categories. In nectars, for example, PL products continue to take share from branded alternatives due to competitive pricing.

During 2013, flavored waters have improved and grew by 18%. Recognized umbrella brands have been building the segment with a good number of flavors and competing successfully with carbonates and still drinks.

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