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Toys and Games in China, MarketLine

  • October 2016
  • 31 pages
  • MarketLine
Report ID: 255535

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Summary
Toys and Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys and games market in China

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in China

- Leading company profiles reveal details of key toys and games market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the China toys and games market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the China toys and games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
- What was the size of the China toys and games market by value in 2015?

- What will be the size of the China toys and games market in 2020?

- What factors are affecting the strength of competition in the China toys and games market?

- How has the market performed over the last five years?

- How large is China's toys and games market in relation to its regional counterparts?

Key Findings
The toys and games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.

The Chinese toys and games market had total revenues of $15,878.7m in 2015, representing a compound annual growth rate (CAGR) of 17.4% between 2011 and 2015.

Other specialist retailers accounted for the largest proportion of sales in the Chinese toys and games market in 2015. Sales through this channel generated $9,699.9m, equivalent to 61.1% of the market's overall value.

Toys 'R' Us and Amazon are present in the market but overall, it exhibits a good degree of fragmentation with Chinese shoppers showing a preference for small scale specialists. This is aided by the ease with which traders can sell on Alibaba's platforms.

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