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Source Market Insights; Japan

  • October 2014
  • 15 pages
  • GlobalData
Report ID: 2575520


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Source Market Insights; Japan provides an overview of the Japanese outbound market, analyzing market data and providing insights. This report provides a better understanding of the number of Japanese tourists going abroad, their spending habits and main destination markets.

Key Findings
- The depreciation of the Japanese yen in 2013 had a major impact on outbound travel in Japan, with outbound trips declining with -5.5% in 2013 to 17.5 million.

- Due to the depreciation of the yen, spending per trip dropped in 2013. Although slow growth is predicted in the future, Japanese tourists are now spending significantly less per trip.

- Japanese prefer to take short trips with many Japanese workers not taking their full amount of annual paid leave. The Golden week is the most popular time to travel.

- The largest age group travelling abroad were males aged between 40-49, accounting for 12.3% of the total. However, retirees are the fastest growing age group.

- Japan’s outbound tourism relies heavily on air connectivity, however flight tickets are expensive and international LCC flights are sparse, stopping potential tourists from taking international trips.

- Hawaii, Singapore and Spain are some of the few countries that saw an increase of Japanese tourists in 2013; China and South Korea both recorded declines due to frosty relations

The report provides detailed market analysis, information, and insights, including:

Detailed analysis of the market trends in the Japanese outbound tourism sector

Historic and forecast tourist volumes covering the entire Japanese outbound tourism sector

Detailed analysis of tourist spending patterns of Japanese tourist abroad

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the Japanese outbound tourism sector

- Understand the key market trends and growth opportunities in the Japanese outbound tourism sector, along with key trends and grow opportunities

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