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Over The Top (OTT) Media Delivery Services Market 2014-2019: Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)

  • November 2014
  • 156 pages
  • Visiongain
Report ID: 2575720

Summary

Table of Contents

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Report Details
In less than five years the global OTT media delivery market has dramatically changed the way in which the global population communicates and consumes media; creating a disruptive effect in the operations of all telecommunication providers and the global media industry.

Visiongain expects the factors behind the growth in both revenues and subscribers for this global market to spread to the rest of the global population, motivating a strong growth in the OTT media delivery services in the next five years. Visiongain has calculated that OTT media delivery services revenues will reach $51.38bn in 2014.

However, not all the submarkets inside the global OTT media delivery industry will grow at the same rate. To illustrate, the most important global submarkets are expected to be the VoD and gaming submarkets, which are expected to create the large majority of global revenues. Similarly, the North American and Asia Pacific regions are expected to obtain the largest share of revenues, and to enjoy the fastest growth due to the specific factors in each of these two regional markets.

Contrastingly, the Latin American and Middle East & Africa regions are not expected to produce sizeable revenues or subscriber numbers due to harmful factors such lack of infrastructure, low smartphone penetration and smaller purchasing power.

The development of this global market has been changing customers’ consumption patterns and behaviours; generating large benefits for consumers as they are now enjoying better services at lower costs. This is why consumers are shifting towards OTT providers, which is leading to decreasing revenues and an increasing need for faster and more reliable data connections. In response to these global developments, Visiongain expects incumbent operators to struggle at competing directly with OTT providers. This is why telcos are placing pressure on regulators in order to create barriers against OTT providers.

On the contrary, more forward looking telcos understand the importance of embracing OTT providers and cooperating with these disruptors. This way, incumbents can improve their service offerings and stop the erosion of ARPU. Nonetheless, Operators in the most developed markets will be able to compete directly with OTT providers by offering VoLTE as a winning formula to increase ARPU and restore their lost market share.

In general, the global OTT media delivery market is expected to maintain its growth and to radically change the consumption of different types of media around the world, increasing the welfare of consumers as they obtain most of the benefits from this market. Nonetheless, telecommunication companies are also expect to change their behaviour, using their competitive advantage in order to benefit from the global OTT services and to avoid being used as a dumb pipeline only.

This new report presents in-depth analysis of the fastest growing OTT markets and regions based upon the latest information and expected changes on the global market, the most recent changes in regulations and the largest opportunities for OTT media delivery service providers in different industries.

Why you should buy The Over The Top (OTT) Media Delivery Services Market 2014-2019: Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)
What is the future of OTT media delivery? Visiongain’s comprehensive analysis contains highly quantitative content delivering solid conclusions benefiting your analysis and illustrates new opportunities and potential revenue streams helping you to remain competitive. This definitive report will benefit your decision making and help to direct your future business strategy.

In this 156 page report we guarantee that you will receive key information:

- View global OTT media delivery industry forecasts and analysis from 2014-2019 to keep your knowledge ahead of your competition an

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