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Bleach in Denmark

Bleach: In-depth Industry Report in Denmark

  • February 2018
  • 14 pages
  • ID: 258424
In this report:
Home care value sales rose in 2017, despite a competitive landscape defined by price competitiveness.
An example is the private label approach of grocery retailer group, Dansk Supermarked A/S. It markets three private label ranges in home care: Vores targets everyday needs and represents the largest product selection; Levevis is positioned as the "good" alternative with products supportive of eco-labels, and asthma and allergy certification; and Budget is its economy-priced alternative.
The focus on price gave rise in 2013 to a new retail chain, Normal, focused on sales of parallel imports from EU countries, with home care an integral part of its offering.

Summary

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The image of bleach is one of an outdated product, unsafe and harmful for the environment. The negative perception of bleach will have a strong bearing on its value performance.

Its saving graces are its multifunctionality and low price. Although there is a wider and generally negative association attached to the use of bleach, it will continue to appeal to price-sensitive clients wishing to minimise their spending on home care. Bleach is viewed as multifunctional and valued as a cheap alterna...

Euromonitor International's Bleach in Denmark market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth.

It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2022 illustrate how the industry should change.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Bleach market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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