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Men%s Grooming: In-depth Industry Report in Japan

  • July 2015
  • 31 pages
  • ID: 258790
In this report:
In particular, the ageing population is a long-term trend in Japanese society, with the population aged ## and above increasing by ##.##% in 2014 and forecast to continue to grow by ##.##% annually over 2014-2019, according to Euromonitor International's Countries & Consumers statistics.
The core business of Mandom Corp is men's beauty and personal care (mainly hair care, grooming and skin and body care), which accounted for over ##% of its total net sales as of March 2010.

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In 2014, men's grooming continued to perform well, increasing by 3.0 percent in current value terms to attain sales of ¥193 billion. For various years, Japanese men were reluctant or simply did not want to use any skin care products except for facial cleansers. Nevertheless, as young clients are increasingly aware of their appearance and grooming, basic skin care routines have become more commonplace among Japanese men. There have been some brand and product launches within men's grooming, and it is notable that...

Euromonitor International's Men's Grooming in Japan report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2010 to 2014), enabling you to grasp the segments generating growth. Projections to 2019 expose how the segment might evolve.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Men's Grooming market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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