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Watches: In-depth Industry Report in South Africa

  • August 2017
  • 24 pages
  • ID: 258819
In this report:
At the other end of the scale, locally manufactured products are expected to become increasingly represented by private label and these items are very likely to be allocated more shelf space in chained retail outlets due to rising demand for low-cost personal accessories which offer high quality and good value for money.

Summary

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In South Africa (ZA), watches are increasingly being worn as fashion statements rather than for time-keeping purposes. This is because mobile phones are increasingly being used for time-keeping, obviating the need to check one's watch. Due to the changing role of the wristwatch, they are now being offered in a more diverse range of colours, and these colourful products are becoming especially popular among younger clients, who are often interested in more vibrant colours and creative designs.

Euromonitor International's Watchesin South Africa report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics (from 2012 to 2016), enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. new product developments as well as distribution and pricing aspects.. Projections to 2021 expose how the segment might evolve.

Product analysis:

Watches by Price Band, Watches by category.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Watches market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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