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Toilet Care: In-depth Industry Report in Sweden

  • June 2017
  • 21 pages
  • ID: 259108
In this report:
The extent to which Lidl's strategy mirrors that of major brands was underlined at the end of the review period with the October 2015 launch of the Sensitive range, which targets consumer demand for hypoallergenic, scentfree, environmentally-friendly laundry detergents.
Although mature, dishwashing is forecast to be the fastest-growing home care category in Sweden over 2016-2021, and Cederroth is present in both automatic dishwashing tablets and hand dishwashing, the key drivers of category growth.

Summary

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Toilet care registered current value growth of 2.0 percent in 2016, with sales increasing to SEK177 million.

This performance compares favourably with the stagnation seen over the review period as a whole, which resulted in part from the disappearance of the toilet care tablets/powder category from the industry. Toilet care's expansion in 2016 was driven by the increasing demand for convenience and the perception that the cleaning efficacy and environmental impact of task-specific toilet care products were more d...

Euromonitor International's Toilet Care in Sweden market report provides a thorough outline of the market magnitude and design at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights the top firms and presents strategic overview of top factors impacting the market - It highlights top firms and presents a strategic overview of main factors impacting the market, i.e. novel product developments, packaging improvements, economic and lifestyle impacts, distribution and pricing aspects. Projections to 2021 expose how the segment might evolve.

Product analysis:

In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Toilet Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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