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White Spirits: Difficult Times But Opportunities Lie Ahead

  • December 2014
  • 35 pages
  • Euromonitor International
Report ID: 2600539

Summary

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International white spirits categories (vodka, gin, tequila (mezcal) and white rum have all struggled for growth in recent years as it faces various head winds, most notably consumer preferences for brown spirits (whiskies, brandy, etc). This global briefing looks at the issues facing the different white spirits categories and how these challenges are and can be met.

Euromonitor International's White Spirits: Difficult Times But Opportunities Lie Ahead global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Vodka
Gin
Rum
Spirits
Tequila

ref:plp2014

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