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Poultry Market in India: a snapshot

  • January 2015
  • 8 pages
  • Madras Consultancy Group
Report ID: 2609715


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India is, at present, the 5th largest producer of eggs and the 18th largest producer of broilers (poultry breeds available for commercial meat production). With the introduction of integrated farming practices and contract farming options, poultry farming has become primary income generator for many farmers. Poultry meat has registered a stable growth in the recent years. Another emerging segment is the processed chicken, driven by the growth in Quick Service Providers (QSP), urbanization, and preference towards convenience food. Some of the challenges faced by the Indian poultry market are high feed costs, inadequate cold storage facilities, high transportation cost and the vulnerability to diseases like bird flu. The Government is looking at developing an efficient distribution system with adequate cold storage infrastructure and many other initiatives to step up the overall poultry market in India.

This note on poultry market has been prepared through extensive secondary research supported by detailed analysis and focuses on market details, major players, recent developments and key drivers of the Indian poultry market.

This report can be used as an “Information & Management Tool” and is ideal for overseas investors to get the first feel of the Indian Poultry Market. Senior managers, can also use this report for making presentations to internal audiences, customers, collaborators and channel partners.

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