1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
Brazilian Mobile Advertising Services Market : Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019, Frost & Sullivan

Brazilian Mobile Advertising Services Market : Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019, Frost & Sullivan

  • January 2015
  • 42 pages
  • ID: 2621254
  • Format: PDF
  • By Frost & Sullivan


Table of Contents

Key Findings

•Increasing smart devices penetration in Brazil is driving retailers and venue owners’ investment in mobile advertising, and generating a greater expenditure in social network ads as a percentage of total digital ad spending.
•Operator-supported mobile advertising is very beneficial, as operators can leverage geolocation and Big Data analytics to a specific customer’s device or according to customer profile (age, gender and cluster), thus providing greater accuracy for targeting ads at specific groups.
•The growth of content and multimedia services’ usage across different devices is also an important driver for digital advertisers to leverage the ad experience for particular audiences and show the right ad for the right person and in the right context.
•According to a survey conducted by Quanti with x Brazilians, traditional means (e.g., email and SMS) are still largely used by consumers to contact companies through smartphones rather than the use of applications. This is generating opportunities for mobile advertisers to invest in SMS advertising.
•The important participants in the Mobile Advertising Services Market in Brazil today are Zenvia, IMS (Internet Mobile Services) and Telefonica.


•To present an analysis of the current state of the Brazilian mobile advertising services market.
•To comment on emerging trends of programmatic mobile ad buying and ad serving in Brazil.
•To present case studies of mobile advertising initiatives.


•Geographic coverage: Brazil
•Base year: 2013
•Monetary units: US dollars

Research Methodology
Primary research was conducted and secondary research includes the Frost & Sullivan online database, market participants’ websites, and third party research.

Mobile Advertising: It is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The following are the main channels of mobile advertising:
•Messaging-based mobile advertising
•Mobile Internet-based display advertising
•Mobile video advertising
•In-application mobile advertising
•Performance-based mobile advertising Advertising in these mobile channels could be served by ad networks, ad exchanges, ad mediators, or publishers (with the help of white-label mobile advertising platforms).


The core objective of mobile advertising is to help brands communicate with customers and prospects who are increasingly on the move. From a functional standpoint, mobile advertising addresses these strategic objectives and processes:
•Building the audience/inventory: creating a pool of mobile users, also known as the advertising “inventory,” who have opted in, which means they have agreed to receive mobile advertising in exchange for something of value. Value received is usually in the form of exclusive content, or special added value as part of a loyalty program.
•Engaging 24/7: making a brand in any vertical readily accessible to mobile users, any time, to provide information, close the sale, and execute a purchase transaction—or any conversion (the brand’s desired outcome).
•Engaging at point of sale (POS): engaging mobile users through methods such as mobile barcodes, and shopping apps.
•Closing the deal: finalizing the sale, or other conversion, and providing the means to do so either online or by enabling the mobile user to pay by swiping the smartphone at a payment scanner at the POS. Smartphone scanning is most often provided using near field communications (NFC).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Global Cross-Platform and Mobile Advertising Industry

Global Cross-Platform and Mobile Advertising Industry

  • $ 5450
  • October 2019

Cross-Platform and Mobile Advertising market worldwide is projected to grow by US$260 Billion, driven by a compounded growth of 19.7%. Smartphones, one of the segments analyzed and sized in this study, ...

Worldwide Mobile In-Game Advertising Forecast, 2019-2023

Worldwide Mobile In-Game Advertising Forecast, 2019-2023

  • $ 4500
  • December 2019

This IDC study sizes and forecasts mobile in-game advertising and developers' share of that spending, broken down by region and by ad format."Mobile in-game advertising has proven to be a business model ...

Global In-app Advertising Market (2019-2025)

Global In-app Advertising Market (2019-2025)

  • $ 3600
  • August 2019

The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period.In today’s internet-driven marketing, In-app advertising ...


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on