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Hot Topic - Healthcare IT Trends in Brazil : Use of Technology Will Help Healthcare to Deliver Enhanced Care

  • January 2015
  • 51 pages
  • Frost & Sullivan
Report ID: 2660109


Table of Contents

Key Findings

New ways to engage with patients, increased focus on prevention and personalization of care are coming up, mainly driven by emerging technologies that are expected to profoundly reshape the healthcare vertical over the next few years.
There are several factors driving the use of technologies by healthcare institutions. Among them are the development of new technologies, increasing volumes of healthcare data, and rising demand for healthcare quality. However, high initial investments, hard-to-measure return on investments, and lack of standards for IT systems are some of the factors that hinder technology adoption by healthcare institutions in Brazil.
Technologies such as cloud computing, big data, social media, video conferencing, mobility, and machine to machine (M2M) exchange of data are expected to profoundly change both the way care is provided and role of patients in the healthcare industry. These technologies have the potential to reshape the healthcare industry, and will create new opportunities for IT vendors.
Frost & Sullivan has identified key areas across the healthcare sector where the benefits of technology are most acutely felt. We now analyze the key market drivers, restraints, and market trends and also provide local case studies in the sector.


•The Brazilian healthcare industry is growing at a fast pace, almost twice that of the rest of the world. It is the primary country in its region, accounting for almost half of the industry revenues, which come from the following segments: Pharma and Biotech, Medical Devices, Medical Imaging, Healthcare IT, and Clinical Diagnostics.
•There have been several mergers and acquisitions (M&As) as well as consolidation of key market participants in the Brazilian healthcare market. As a result of these changing dynamics, healthcare institutions are pursuing process efficiency and improvements in the workflow in order to deal with the increasing demand for healthcare services, while also improving service quality and showing better financial results. Technologies are key to helping healthcare institutions meet their goals.
•Brazil’s aging population and the number of individuals with chronic diseases are on the rise. It is expected to be the 4th country in the world in terms of diabetic population by 2020. Both the elderly and individuals with chronic diseases will increase the demand for preventive medicine and for remote monitoring technologies.

X-Ray Healthcare Services Providers—Hospitals

Relevant Facts About the Sector
•In general, Brazilian hospitals, especially the private ones, have been expanding and modernizing their infrastructures in order to improve the efficiency of their services. This trend is expected to expand the penetration of IT solutions, such as Electronic Medical Record (EMR) and Picture Archiving and Communication System (PACS), significantly.

Main Trends
•The use of EMR, which replaces written information with electronic documents, has been increasing in healthcare. This market reached $ x million in 2014, and the CAGR from 2014 to 2018 is x %.
•PACS is an intelligent storage system that sends, recovers, and processes images, and allows the sharing of medical images across different platforms. This market reached $ x million in 2014, and the CAGR from 2014 to 2018 is x %.

Main Companies
•According to Frost & Sullivan, the main hospitals in adoption of cutting edge technologies are:
oHospital Israelita Albert Einstein
oHospital Sírio Líbanês
oHospital Samaritano
oUnimed Recife
oHospital Rede D’or São Luiz

Recent Investments
•Cerner Corporation has invested approximately $ x million in 2014 in a new and more robust hospital information system (HIS) in Hospital Israelita Albert Einstein.
•The implementation of the new software intends to integrate all hospital’s information and optimize processes that eliminate errors and waste.

X-Ray Healthcare Services Providers—Diagnostic Laboratories

Relevant Facts About the Sector
•The diagnostic laboratory market in Brazil is passing through a phase of consolidation. The big market participants over the last few years have made significant acquisitions to increase their share, followed by organic expansion. For example, Dasa, after all the acquisitions, has x brands in x Brazilian states.
•To maintain or increase their participation in the market, companies will have to invest in technology, equipment, and logistics.

Main Companies
•According to Frost & Sullivan analysis, the main laboratories, in terms of revenue, in Brazil are:
oHermes Pardini

Main Trends
•Through the usage of Radio-frequency Identification (RFID), diagnostic laboratories can manage samples more efficiently and safely.
•There is a trend toward using laboratory-to-laboratory services, in which a larger diagnostic laboratory or diagnostic hubs offer services to smaller labs.
•New technologies for medical tests and the use of robotics and new automated machines to process tests with greater speed and accuracy are being developed.

Recent Investments
•From 2012 to 2014, Hermes Pardini adopted an aggressive acquisition strategy in Brazil. Some examples are: Digimagem in São Paulo, Progenética in Rio de Janeiro, Bio-Cord in Belo Horizonte, Laboratório Padrão in Goiás and Diagnostika Medlabs in São Paulo.
•Dasa invested approximately $ x million in 2014 in innovation and technology. This amount was divided between equipment oriented to clinical analysis and molecular biology and cytogenetics.

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