This IDC Flash examines HP's marketing product portfolio -- under HP's Marketing Optimization business unit -- in the context of the Asia/Pacific region. It also discusses HP's split into two separate companies, and focuses on the impact of this split for HP's Marketing Optimization group and the overall Software group.
Table of contents
Table of Contents
In This Update
HP Split into Two Organizations
HP Software and the Marketing Optimization Group
The Marketing Optimization Group
Figure: HP's Marketing Optimization Portfolio
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