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How Will HP%s Split Impact the Marketing Cloud Wars? The Time to Demonstrate Commitment Is Now

How Will HP%s Split Impact the Marketing Cloud Wars? The Time to Demonstrate Commitment Is Now
  • Publish Date:February 2015

  • Number of Pages:5

  • Report ID:2669361

  • Format:PDF

  • Publisher:IDC

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Summary

This IDC Flash examines HP's marketing product portfolio -- under HP's Marketing Optimization business unit -- in the context of the Asia/Pacific region. It also discusses HP's split into two separate companies, and focuses on the impact of this split for HP's Marketing Optimization group and the overall Software group.

Table of contents

Table of Contents

In This Update

Situation Overview

HP Split into Two Organizations

HP Software and the Marketing Optimization Group

The Marketing Optimization Group

Future Outlook

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Related Research

Figure: HP's Marketing Optimization Portfolio

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