1. Market Research
  2. > Manufacturing
  3. > Industrial Machinery
  4. > Agricultural Machinery Market Trends
Strategic Analysis of the Brazilian Off-highway Vehicles Market : Despite Short-term Headwinds, Sales are Expected to Reach 170,000 Units by 2021

Strategic Analysis of the Brazilian Off-highway Vehicles Market : Despite Short-term Headwinds, Sales are Expected to Reach 170,000 Units by 2021

  • February 2015
  • 102 pages
  • ID: 2673119
  • Format: PDF
  • Frost & Sullivan


Table of Contents

Key Findings

Market on Growth Trajectory Towards 170,000 Units by 2021

•The total off-highway vehicle (OHV) market in Brazil is expected to grow to between x and x units by 2021 from about x to x units in 2014. Growth in infrastructure and transport mobility projects, expected increases in agricultural output, and government/financial programs are among the drivers. Stable demand is expected in 2015 and early 2016, followed by a period of growth.

Agriculture Equipment will Account for the Greatest Volume
•The agriculture equipment segment is expected to account for x % to x % of total OHV volume by 2021, with between x and x units sold. Earthmoving equipment is expected to have a share between x % and x %.
•AGCO (Massey Ferguson and Valtra) is expected to be the market leader, followed by Case New Holland (CNH Industrial), cumulatively holding between x % and x % of the market by 2021.

Wheel Tractors, Backhoes, and Aerial Platforms to Dominate
•In terms of equipment type, wheel tractors, backhoes, and aerial platforms are expected to account for more than x % of the total market by 2021, cumulatively surpassing x units.

Local Manufacturing is an Imperative
•High import taxes, the Brazilian government’s push to strengthen domestic market expertise, and prerequisites for qualifying for financial support are among the drivers for additional manufacturing facilities in the country.
•Market participants have set up at least x new manufacturing facilities in Brazil in the past x years, positioning the country as a manufacturing hub for the entire Latin American (LATAM) region with the potential of achieving economies of scale and competitive pricing and positioning.

Chinese OEMs to Gain Share in Earthmoving Equipments
•A number of Chinese original equipment manufacturers (OEMs) recently set up manufacturing facilities in Brazil. Sany, XCMG, and SDLG are examples. Apart from aiming to make the country a manufacturing hub, these OEMs are offering the entire range of earthmoving equipment—backhoes, loaders, hydraulic excavators, and graders—at competitive prices.
•The OEMs are offering products such as compactor rollers to compete with market leaders, but also are focusing on growth segments such as compact equipment to increase their penetration.

Compact Equipment and Equipment Rental should be the Focus
•Compact equipment such as mini excavators of less than x tonnes and below x horsepower (hp) and skid steers are expected to grow to account for more than x units annually by 2021.
•Equipment rental market penetration is be

Technological Advancements are Expected
•Brazil’s motor vehicle air pollution control program includes emission regulations for construction and agricultural equipment (PROCONVE MAR-I). The regulations are expected to propel the market toward the adoption of cleaner, more efficient technologies with a focus on engine advancements and emission-reducing strategies.
•A move towards precision farming and productivity mapping will result in more OHV telemetry solutions.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on