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Analysis of the North American Portable Generator Set Market : Environmental Concerns and Safety Policies Lead to Market Development

  • February 2015
  • 55 pages
  • Frost & Sullivan
Report ID: 2673126


Table of Contents

Key Findings

•Frost & Sullivan valued the North American portable generator set market at $ x million in 2013 and estimated that it will reach $ x million in 2018, growing at a compound annual growth rate (CAGR) of x % during the period 2013 to 2018.
•In 2013, the commercial–industrial segment accounted for x % of the revenues. Frost & Sullivan expects that during the period 2013 to 2018, the residential generator sets will be the fastest growing segment for units sold with a CAGR of x %.
•Factors, including grid reliability issues, mass consumer marketing channels, attractive pricing, and changing outlooks are likely to drive the demand for portable generator sets during the forecast period.
•With the occurrence of severe weather incidents increasing, the demand for residential and commercial portable generator sets is expected to increase consistently in the North American region. Continuous investments in construction and an increased demand in the marine and rental segments are likely to further drive the demand for industrial generator sets during the forecast period.
•Despite the economic slow down, the growth in consumer awareness is driving a positive outlook for the sales of portable generator sets.
•The competitive landscape continues to intensify as market participants diversify their strategies to gain a stronger foothold in the market.

CEO’s Perspective

Rental activities are gaining momentum and this is expected to positively impact the portable generator sets market.
Attractive pricing and an increased emphasis on product versatility will continue throughout the forecast period.
Growth in the construction and oil and gas sectors is driving power demand, thereby providing steady year-over-year growth until 2018.
The imminent dangers from an unreliable electrical grid warrants the need for reliable back-up power driving portable generator set sales.

Key Questions This Study Will Answer

Is the market growing and at what rate? What is the anticipated growth between 2014 and 2018?
Are the existing competitors structured correctly to meet customer needs?
How will the structure of the market change with time?
Is there any development with the products/services offered today?
Are the portable generator sets offered today meeting customer needs, or is additional development needed?
Are the vendors in the space ready to go it alone, or do they need partnerships to take their business to the next level?
Multiple environmental regulatory challenges accelerate market development.

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