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Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 – 2020

  • January 2015
  • 90 pages
  • Transparency Market Research
Report ID: 2678632


Table of Contents

At present, growing concern for hygiene is increasing the demand for feminine hygiene products globally. Due to globalization and increasing awareness towards healthy living, feminine hygiene products market across Latin America is witnessing rapid changes. Thus, feminine hygiene products market is experiencing varied trends across Brazil, Argentina, Chile and Peru.

Brazil, Argentina, Chile and Peru are covered in the scope of this report. The report also presents an insight into value (USD, ARS, BRL, CLP, PEN million) and volume (UNITS-million) of feminine hygiene product usage in Latin America. The study provides the present and future market trends over the forecast period.

The scope of the Latin America feminine hygiene products market report covers five types of feminine hygiene products namely internal cleansers and sprays, pantiliners and shields, sanitary pads, tampons and women's disposable razors and blades. Changing lifestyle, spurt in the number of working women population and growing preferences for convenient products are fueling the demand for feminine hygiene products across Latin America. The report also provides an idea how the market for feminine hygiene products had witnessed rapid change over the past few years due to hygiene consciousness. Increasing consumer preference for fashion and convenience is fueling the demand for feminine hygiene products in Latin America.

Brazil dominates the feminine hygiene products market across the Latin America followed by Argentina. Brazil with its huge population has been showing strong acceptance for sanitary products. Brazilian consumers prefer premium sanitary protection products over general products such as pantiliners, shields and tampons. Keeping an eye on the market trend manufacturers are continuously making investments and launching products with added features to meet the consumers demand. The consumers in Argentina have become more rational in choosing mid range feminine hygiene products due to low purchasing power. With the ongoing market scenario, manufacturers are focusing on introducing new products at low packaging to attract consumers. Consumers in Chile show strong preference for internal cleansers and sprays due to rising concerns for health and hygiene. With changing mind set and rising disposable income, consumers are shifting towards premium feminine hygiene products.

Furthermore, sanitary pads are preferred over other sanitary protection products in Peru and are expected to maintain its position in coming years. Peruvian consumers show strong preference for ultra thin sanitary pads which is invisible and convenient and also provides extra leakage protection. Manufacturers are anchoring on aggressive advertisements and campaigns for making sanitary products more attractive and accessible to lower and middle class households. Manufacturers are also focusing on small packaging format for the sanitary pads to meet the consumer demand. Fashion consciousness and demand for using easy and comfortable products is making a positive impact on the demand of feminine hygiene products. Growing hygiene consciousness and rising awareness towards cleanliness and beauty is fueling the demand for feminine hygiene products across the countries in Latin America. The report provides manufacturers, distributors and suppliers a clear idea about the present and future market scenario and helps them to formulate their business strategies accordingly. Consumer concerns towards beauty and healthy living along with increasing product availability through major distribution channels would further fuel the growth of feminine hygiene products across Latin America market.

Feminine hygiene products in Latin America are sold through various channels. Distribution of products is another area of significant value addition. Dollar stores, variety store and general merchandise retailers, cash & carries & warehouse clubs, department stores, convenience stores, hypermarkets and supermarkets (incl. discounters) and other general retailers are the key channels for the distribution of feminine hygiene products. Hypermarkets and supermarkets, convenience stores, drug stores & pharmacies and health & beauty stores have become major channels for the feminine hygiene products across the Latin America and are expected to maintain its leading position over the forecast period. With active and busy lifestyle, consumers are opting for distribution channels for purchasing their necessary goods in order to save time and money.

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