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Bulgaria: Broadband-Centric Business Models Will Result in Market Consolidation

Bulgaria: Broadband-Centric Business Models Will Result in Market Consolidation

  • February 2015
  • 27 pages
  • ID: 2719978
In this report:
Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, mobile sectors, in addition to a review of key regulatory trends.

Summary

Table of Contents

Brief

'Bulgaria (BG): Broadband-Centric Business Models Will Result in Market Consolidation,' a additional Country Intelligence Report by Pyramid Research, offers a precise, incisive profile of Bulgaria's mobile and fixed telecommunications markets established on exhaustive proprietary data and business insights from our research in the Bulgarian market. Published annually, this presentation-quality, executive-level report offers in-depth analysis of the near-term opportunities, challenging dynamics and evolution of demand by service type and technology/platform across the fixed telephony and broadband, mobile sectors, additionally to a review of top regulatory trends.

Main highlights

- In 2014, Bulgaria (BG) was among the smallest markets in Central and Eastern Europe, with estimated revenue of US$1.5bn, a 1.70 percent increase on the previous year. Continued political uncertainty combined with the slow growth in the euro zone will constrain economic activity in Bulgaria (BG). Still, the country's telecom market increase through 2019 will be stronger than the region's average, driven by the expansion of FTTH/B and LTE network availability.

- The best two operators, Vivacom and Mobiltel, active in both fixed and mobile segments, accounted for 57.0 percent of global service revenue in 2014. Ambitious pressures combined with the country's difficult economic environment motivated operators to focus on bundling and convergence of fixed and mobile operations as a way to retain consumers and drive revenue growth.

- We expect Telenor Bulgaria to emerge as the additional mobile market leader as early as 2015, thanks to its aggressive marketing campaigns and incentives. There will be farther consolidation in the fixed broadband market in Bulgaria (BG) as the sector is highly fragmented with more than 600 registered ISPs. The market structure will likely be distinct within the next few years as Mobiltel and Telenor Bulgaria look to strengthen their positions as integrated players to compete with multiplay offerings.

Abstract

"Bulgaria (BG): Broadband-Centric Business Models Will Result in Market Consolidation" offers an executive-level overview of the telecommunications market in Bulgaria today, with exhaustive forecasts of main indicators up to 2019. It delivers deep quantitative and qualitative insight into Bulgaria's telecom market, analyzing top trends, evaluating near-term opportunities and assessing risk factors, established on proprietary data from Pyramid Research's databases.

The Country Intelligence Report offers exhaustive analysis of the following:

- Bulgaria (BG) in a regional context: a review of market size and forecasts compared with other countries in the region.

- Economic, demographic and political context in Bulgaria (BG).

- The regulatory environment and forecasts: a review of the regulatory setting and agenda for the next 18-24 months as well as effective developments pertaining to spectrum licensing, national broadband plans, number portability and more.

- A demand profile: analysis as well as forecasts and historical figures of service revenue from fixed telephony, broadband, and mobile voice and data markets.

- The service evolution: a look at the change in the breakdown of global revenue by fixed and mobile sectors and by voice, and info between 2014 and 2019.

- The challenging landscape: an examination of main trends in competition and service providers' performance, revenue market shares and expected moves over the next 18-24 months.

- An detailed sector analysis of fixed telephony and broadband services, mobile voice and data services: a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period.

- Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Bulgaria's telecommunications markets.

Great reasons to purchase

- This Country Intelligence Report benefits executives build proactive, profitable growth strategies by offering exhaustive, efficient analysis of Bulgaria's telecommunications market established on insights directly from the local market players.

- The study affords a wealth of data on the telecoms market, with the mobile and fixed segments examined in detail.

- The ambitious landscape and the main players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

- The broad but in-depth perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Bulgaria (BG).

- The analysis is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

- The market research concludes with an exploration of the opportunities available in the Bulgaria market to operators, vendors and investors.

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