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Health and Wellness in Bulgaria

Health and Wellness: In-depth Industry Report in Bulgaria

  • May 2017
  • 89 pages
  • ID: 2743581
In this report:
Among the companies with a value share of over ##% in 2016, the biggest sales increase (##%) was recorded by Victoria Nuts EOOD and its Rois brand.
The emerging category of FF bottled water is expected to demonstrate impressive value growth over the forecast period, with a value CAGR of ##% expected in constant 2016 terms to reach sales of BGN## million in 2021.


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Health and wellness in Bulgaria (BG) is increasing in a stable and sustainable manner, with increase driven primarily by an active urban population with bigger living standards and who are more conscious about their quality of life, longevity and wellbeing. Factors that are positively impacting health and wellness are the growing prevalence of sports culture, the role of television and social media in raising awareness of the benefits of maintaining good shape and a healthy diet and the rising variety...

Euromonitor International's Health and Wellness in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across distinct food sectors. It offers the latest retail sales data 2012-2016, permitting you to correlate health and wellness categories with each other or in the context of the global market for a sector. It highlights top firms and presents a strategic overview of main factors impacting the market, such as novel product developments, legislative context or lifestyle influences. Projections to 2021 expose how the segment might evolve.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health Wellness by Prime Positioning.

Data coverage: market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Health and Wellness market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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